New York Properties
Two brands. Two audiences. One ICONIC standard.
Property 01
ENCORE
A premium live music and nightlife property at Resorts World.
Property 02
Funny Business
Comedy, personality and culture-driven live entertainment at Resorts World.
Market
New York
A dedicated ICONIC operating market with its own talent, marketing, sponsors and data.
Venue
Resorts World
The venue anchor for ICONIC's New York programming.
Operating Model
New York gets its own world.
Programming
NYC-Specific
Talent and show formats are developed for the New York audience.
Marketing
Independent
Dedicated creative, media, partnerships and remarketing for each property.
VIP
Premium
Hospitality and high-value inventory built directly into each event.
Commercial
Local + National
Resorts World inventory can sit inside larger ICONIC sponsorship packages.