ICONIC
ICONIC NEW YORK · RESORTS WORLD

FUNNY BUSINESS.

Comedy, culture and personality in one premium live room. A recurring Resorts World property built to sell tickets, groups, hospitality and the next night out.

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The Property

Comedy without the comedy-club ceiling.

Format
Comedy + Culture

Stand-up, hosts, personalities and special live moments.

Venue
Resorts World

A premium New York setting for a scalable recurring property.

Audience
Social + Group

Designed for dates, groups, birthdays, corporate outings and culture audiences.

Commercial
Multi-Lane

Tickets, group sales, premium hospitality and sponsorship.

Why It Works

A night people can buy before the headliner is even announced.

Brand Equity
Repeatable

Funny Business becomes the reason to go, not only the comedian on the bill.

Programming
Flexible

Comedians, podcasters, hosts and crossover personalities fit naturally.

Content
Highly Shareable

Short-form comedy moments create powerful social recirculation.

Retention
Next Show

Every buyer flows directly into the next Funny Business presale.