ICONIC
ICONIC · SOUTHLAKE ARENA · 30+ SERIES

SOUL SESSION.

ICONIC's elevated 30+ concert experience now has a defined home at Southlake Arena. R&B, soul, neo-soul, legacy hip-hop and premium hospitality in a room designed to feel grown from the first note to the last drink.

2027 CalendarSouthlake Hub
The Property

Grown music. Premium room. Southlake home base.

Audience
30+

A mature concert audience that values comfort, service and catalog.

Home Venue
Southlake Arena

The permanent home base for the core series.

Sound
R&B + Soul

Neo-soul, legacy hip-hop and recognizable crossover acts.

Cadence
12 Shows

A full 2027 Southlake calendar, with national expansion handled separately.

2027 · Southlake Arena

Twelve premium nights built around the calendar.

SOUL SESSION · SOUTHLAKE ARENA · 2027
JANJAN 23JANUARY · SOUTHLAKE ARENA
FEBFEB 12VALENTINE'S WEEKEND R&B · SOUTHLAKE ARENA
MARMAR 20SPRING · SOUTHLAKE ARENA
APRAPR 17SPRING · SOUTHLAKE ARENA
MAYMAY 08MOTHER'S DAY WEEKEND · SOUTHLAKE ARENA
JUNJUN 12PRE-JUNETEENTH · SOUTHLAKE ARENA
JULJUL 17SUMMER · SOUTHLAKE ARENA
AUGAUG 21LATE SUMMER · SOUTHLAKE ARENA
SEPSEP 25FALL · SOUTHLAKE ARENA
OCTOCT 23HOMECOMING SEASON · SOUTHLAKE ARENA
NOVNOV 20PRE-THANKSGIVING · SOUTHLAKE ARENA
DECDEC 18HOLIDAY R&B · SOUTHLAKE ARENA
National Growth

The flagship experience stays premium as ICONIC expands.

Las Vegas
4 Events

Four ICONIC dates planned for the Las Vegas market.

Washington DC
4 Events

Four ICONIC dates planned for the DC market.

Tampa
4 Events

Four ICONIC dates planned for the Tampa market.

Rule
Brand Stays Distinct

Soul Session keeps its own audience, creative identity and funnel under the ICONIC platform.