The Property
Grown music. Premium room. Southlake home base.
Audience
30+
A mature concert audience that values comfort, service and catalog.
Home Venue
Southlake Arena
The permanent home base for the core series.
Sound
R&B + Soul
Neo-soul, legacy hip-hop and recognizable crossover acts.
Cadence
12 Shows
A full 2027 Southlake calendar, with national expansion handled separately.
2027 · Southlake Arena
Twelve premium nights built around the calendar.
National Growth
The flagship experience stays premium as ICONIC expands.
Las Vegas
4 Events
Four ICONIC dates planned for the Las Vegas market.
Washington DC
4 Events
Four ICONIC dates planned for the DC market.
Tampa
4 Events
Four ICONIC dates planned for the Tampa market.
Rule
Brand Stays Distinct
Soul Session keeps its own audience, creative identity and funnel under the ICONIC platform.