ICONIC
ICONIC · SOUTHLAKE ARENA · 21+ SERIES

GROWN-ISH.

ICONIC's culture-forward 21+ concert series now has a defined home at Southlake Arena. Contemporary hip-hop, R&B, crossover talent, premium hospitality and a recurring arena experience built to become a habit.

2027 CalendarSouthlake Hub
The Property

A recurring 21+ arena night, not a one-off concert.

Audience
21+

Young adult concert and nightlife audience.

Home Venue
Southlake Arena

The permanent home base for the core series.

Sound
Hip-Hop + R&B

Contemporary headliners, crossover acts, DJs and rising talent.

Cadence
12 Shows

A full 2027 Southlake calendar, with national expansion handled separately.

2027 · Southlake Arena

Twelve nights. One home venue.

GROWN-ISH · SOUTHLAKE ARENA · 2027
JANJAN 16MLK WEEKEND · SOUTHLAKE ARENA
FEBFEB 27POST-SUPER BOWL / ALL-STAR · SOUTHLAKE ARENA
MARMAR 13SPRING KICKOFF · SOUTHLAKE ARENA
APRAPR 03SPRING · SOUTHLAKE ARENA
MAYMAY 29MEMORIAL DAY WEEKEND · SOUTHLAKE ARENA
JUNJUN 05EARLY SUMMER · SOUTHLAKE ARENA
JULJUL 10SUMMER · SOUTHLAKE ARENA
AUGAUG 07LATE SUMMER · SOUTHLAKE ARENA
SEPSEP 04LABOR DAY WEEKEND · SOUTHLAKE ARENA
OCTOCT 02HBCU / HOMECOMING · SOUTHLAKE ARENA
NOVNOV 12FALL · SOUTHLAKE ARENA
DECDEC 10HOLIDAY CONCERT · SOUTHLAKE ARENA
National Growth

Southlake is the flagship. ICONIC expands by market.

Las Vegas
4 Events

Four ICONIC dates planned for the Las Vegas market.

Washington DC
4 Events

Four ICONIC dates planned for the DC market.

Tampa
4 Events

Four ICONIC dates planned for the Tampa market.

Rule
Brand Stays Distinct

GROWN-ISH keeps its own audience, creative identity and funnel under the ICONIC platform.