Las Vegas Program
Four events. Built around the weekends Vegas already wins.
Market
Las Vegas
A dedicated ICONIC expansion market.
Annual Program
4 Events
Four strategically spaced Saturday planning holds.
Venue Strategy
Event-Specific
Venue relationships stay unannounced until actually contracted.
Brand Architecture
Separate Properties
Every event keeps its own identity, audience and conversion funnel.
2027 Planning Holds
Leisure weekends with built-in travel intent.
Launch Standard
The dates are strategic. The event brands still have to earn the room.
Talent
Demand First
Every event is built around a clear ticket-demand thesis before inventory opens.
Production
Arena-Level Thinking
Capture, sponsor inventory and repeatability are engineered from the beginning.
Sales
Vegas CRM
Vegas buyers remain inside a dedicated local presale and remarketing path.
Status
Planning Holds
Dates are internal targets until venue and talent contracts convert them to confirmed.