The Franchise
Every Ball keeps its own identity.
Home Venue
Southlake Arena
The Ball Series is anchored at Southlake Arena.
Season
6 Properties
Greek Ball, Monster's Ball, Black Ball, Snow Ball, Champagne Ball and Rose Ball.
Audience
25+ Core
Semi-formal and premium social audiences, with event-specific targeting by property.
Operating Rule
Separate Brands
Each Ball maintains its own creative, audience, marketing funnel and operating plan under ICONIC.
2026–2027 · Southlake Arena
Six reasons to dress for the room.
Champagne Ball
The season should look as premium as it feels.
Commercial Architecture
Designed to compound attendance across the season.
Tickets
Event-Specific
Every Ball sells independently with its own ticket ladder and urgency cycle.
VIP
Premium Inventory
Tables, reserved inventory and hospitality packages increase yield per attendee.
Sponsors
Season + Event
Partners can buy the entire Ball Series or a single property without collapsing brand identity.
Retention
Next Ball
Every purchaser is routed into the next relevant Ball presale and remarketing funnel.