01
HEADLINE SHOW
The artist package is the primary ticket driver — full concert production before the midnight moment.
December 31, 2026
Atlanta's year-ending ICONIC moment.
Event
BRAVO
ICONIC's annual New Year's Eve flagship property.
Venue
Southlake Arena
Atlanta arena-scale concert and celebration.
Date
December 31, 2026
New Year's Eve.
Format
Concert + Countdown
Live talent, midnight production, hospitality and sponsor integration.
Night Architecture
CONCERT FIRST.
CELEBRATION ALL NIGHT.
02
THE COUNTDOWN
A designed arena-wide midnight sequence built for capture, press, sponsor integration and social distribution.
03
VIP + HOSPITALITY
Premium seating, hosted experiences, group hospitality and elevated arrival options live as their own revenue lane.
04
ANNUAL PROPERTY
BRAVO is built to become Atlanta's repeat New Year's Eve arena brand — not a one-off party.
BRAVO Access
Separate lanes for tickets, premium guests and brand partners.
Talent and public on-sale information will be added only when confirmed. Ticket alerts, VIP, sponsors and strategic partner interest are kept as separate conversations.
Premium Inventory
New Year's Eve has more monetization layers than a seat.
Premium Seating
High-Value Inventory
Premium seats and hosted zones can be packaged separately from standard admission.
Hospitality
Groups + Hosts
Corporate groups, curated hosts and high-value guests receive their own experience path.
Sponsors
Countdown + Content
The midnight moment creates premium naming, media and experiential inventory.
Travel
Atlanta Weekend
Hotel, arrival, dining and city-weekend partnerships can extend the event beyond the arena.